The Fall of Influencers: A Mirage in Digital Class Struggle

• Widespread backlash against influencers, marked by mass unfollowing and boycotts, fails to address the underlying structure of digital platforms and capital.
• The concept of the 'internet influencer' is inherently problematic for class struggle, as they operate within corporate-controlled ecosystems that suppress subversive content via algorithms.
• The dopamine-driven nature of social media engagement discourages meaningful real-world organizing and collective assembly.

Limitations of Digital Platforms

• Influencers function primarily as advertising spaces rather than agents of political change; those who challenge the status quo are quickly buried by algorithms.
• An investigation into political campaigns, such as the Madrid PP party’s use of TikTok, confirms that such accounts serve as shallow promotional tools lacking genuine political discourse.
• Online activism often creates a false sense of control, leading to 'slacktivism' rather than genuine political disruption.

The Regime of the Image

• Following Regis Debray’s theory, humanity has shifted into a visual regime where we are no longer creators of icons, but controlled by images and algorithmic feeds.
• Artificial Intelligence exacerbates this by rendering humans as replaceable producers of clichés and simulacra.

The Necessity of Real-World Action

• Digital boycotts are temporary and ineffective; influencers are merely replaced in the algorithmic feed as soon as they lose favor.
• True challenges to the capitalist system occur in physical spaces, through face-to-face assemblies and collective action that exist outside the reach of digital surveillance and algorithmic control.