Andong Hosts Global Business and Cultural Exchange Event

• The GBA Andong business and culture tour 2026, held on July 10–11, 2025, facilitated international networking and cultural engagement.
• Participants engaged in 1:1 business matching and signed six MOUs for cross-border cooperation.
• The event highlighted the intersection of global business development and the preservation of historical cultural assets.

Business Matching and Cooperation

• The Global Business Alliance (GBA) and the City of Andong co-hosted the event at the International Convention Center.
• 55 representatives from 50 GBA member companies participated.
• 52 local sellers from Gyeongbuk and Andong met with global representatives to identify new partnerships.
• Six Memorandums of Understanding (MOUs) were formalized between GBA members and local businesses to foster international trade.

Cultural Context

• The GBA is a non-governmental association established in 2019, representing members from over 65 countries across diverse sectors.
• Attendees participated in a cultural tour of the Andong Hahoe Folk Village, a 600-year-old site.
• GBA Chairman Oh Sinan emphasized that national strength is defined by the preservation of tradition alongside economic growth.
• Andong features multiple UNESCO World Heritage sites, including:
  • Andong Hahoe Folk Village
  • Korean Neo-Confucian Academies
  • Sansa Buddhist Mountain Monasteries