How Enshittification Merch Supports Digital Rights

• "Enshittification" is a framework describing how structural incentives lead tech companies to degrade their services, eroding privacy and eliminating competition.
• Electronic Frontier Foundation (EFF) is promoting this concept through new "official merch" featuring an iconic "enshittification" emoji design.
• The graphic, created by designer Devin Washburn, has been released under a Creative Commons Attribution 4.0 license, allowing anyone to use, remix, or build on it.

The Role of Visual Symbols

• Cory Doctorow, who popularized the term, argues that the crude nature of the word helps engage people in complex, abstract tech policy debates.
• The design—a modified "pile of poo" emoji with angry eyebrows and a censor bar—serves as a recognizable shorthand for the movement.
• Wearing the merchandise signals an awareness of systemic internet decay and a desire for better alternatives.

Support and Accessibility

• EFF has incorporated the design into their store, with all proceeds directly funding their efforts in legal advocacy, policy work, and digital rights protection.
• Items currently available include a $5 sticker and a $10 pin.
• Because of the open CC license, supporters are encouraged to create their own items, such as banners or custom illustrations, to further disseminate the message beyond official shop purchases.